When Chevy launched the 'Nova' in Latin America in the 60's someone forgot to tell their marketing department that 'Nova' in Spanish sounds like 'doesn't go'.

When your customer’s linguistic, cultural or political persuasions vary depending on the country they live in, how do you ensure your products, services or offers are received in the way you intended them?

This data sheet covers;

• Why marketing and promotional materials need special treatment when translating into other languages
• How text, graphics and multimedia content can be adapted and rewritten to look, sound and feel completely local.
• When detailed cultural consultation can help in the planning and execution of international marketing campaigns.

Download the data sheet and find out how Milengo can help you with your international Marketing efforts.